Create a Merchant Center store inside a Microsoft Advertising account and approved products show in the unpaid section of the Bing Shopping tab. You can import the feed you already built for Google, and clicks from the unpaid section cost nothing.
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Please get my business listed on Microsoft Merchant Center product listings.
Submit here: https://ads.microsoft.com
My business:
- Business name: {{BUSINESS_NAME}}
- Website: {{BUSINESS_URL}}
- One-line pitch: {{ONE_LINE_PITCH}}
- Longer description: {{DESCRIPTION}}
- Category: {{CATEGORY}}
- Contact email: {{CONTACT_EMAIL}}
Steps:
1. Sign in to Microsoft Advertising and open Tools > Merchant Center.
2. Create a store and verify your site URL.
3. Add products by feed file, platform app (Shopify, BigCommerce, PrestaShop) or import from Google Merchant Center.
4. Make sure each product link points to the plain product page URL with no tracking parameters.
5. Check the store shows Approved and that Show free Product Listings in the shopping tab is switched on.
Watch out for:
- Creating the Microsoft Advertising account may ask for billing details even though you do not have to run ads.
- The free listing setting is on by default once products are approved; leave it on.
Rules:
- Never enter payment details or pick a paid option. If the only way forward costs money, stop and tell me.
- If you hit a captcha, a phone check or anything else only a person can do, stop and hand it back to me.
- Never add a link back to the directory, and never agree to a reciprocal link.
- Only use the details above. Never make anything up. If a required field asks for something I haven't given you, stop and ask me. Leave optional fields blank.
- If any text is still in {{double braces}}, it is a detail I haven't filled in. Never type that text into a form. If the field is required, stop and ask me.
When you're done, tell me:
- whether it was submitted or blocked, and why
- the listing or confirmation URL
- anything I still need to do, like confirming an emailThe next links come from people: writers, editors and podcast hosts in your space. Tell us what buyers ask AI, and we'll send a free report on where you stand and the first 20 places we'd pitch.
Get my free reportKnow a directory we're missing? Send it over.