OFFMAGE

How to submit to Google Merchant Center free listings

Upload a product feed to Merchant Center and your items can appear in the unpaid product results on Google Search and the Shopping tab. Each listing sends shoppers to the product page on your own store. No ad spend or Google Ads account is needed.

Domain Rank
100
Cost
Free
Link
Unknown
Type
Shopping directories
Good for
Ecommerce
Account needed
Yes
Approval
Google reviews the account and products; timing varies
Have ready
Google account, Website with checkout, Shipping and return policy pages, Product feed, Product images

Domain Rank is a 0 to 100 authority score from a third-party backlink index, refreshed monthly. It uses the same scale as Ahrefs DR, but the two numbers won't match exactly. Last checked November 2026.

How to submit

  1. Sign in to Merchant Center with a Google account and create a business profile.
  2. Verify and claim your website URL.
  3. Add your shipping, returns and contact details.
  4. Upload products by feed file, Shopify or WooCommerce plugin, or the Content API.
  5. Turn on free listings under Growth > Manage programs.
  6. Fix any item or account issues the diagnostics page reports, then wait for products to be approved.

Watch out for

  • Needs a signed-in Google account and a website with real checkout, so an agent cannot create this without the owner present.
  • Policy checks on the website (return policy, contact details) are the usual cause of suspension; read the Diagnostics tab before resubmitting.
  • The Shopping click goes through Google, so treat this as product traffic rather than a standard backlink.

Have an AI agent submit it

Your details · 0/6

Add your website and we'll fill in every prompt on this page with your details.

We read your homepage once to fill these in. Your details stay in this browser.

Please get my business listed on Google Merchant Center free listings.

Submit here: https://merchants.google.com

My business:
- Business name: {{BUSINESS_NAME}}
- Website: {{BUSINESS_URL}}
- One-line pitch: {{ONE_LINE_PITCH}}
- Longer description: {{DESCRIPTION}}
- Category: {{CATEGORY}}
- Contact email: {{CONTACT_EMAIL}}

Steps:
1. Sign in to Merchant Center with a Google account and create a business profile.
2. Verify and claim your website URL.
3. Add your shipping, returns and contact details.
4. Upload products by feed file, Shopify or WooCommerce plugin, or the Content API.
5. Turn on free listings under Growth > Manage programs.
6. Fix any item or account issues the diagnostics page reports, then wait for products to be approved.

Watch out for:
- Needs a signed-in Google account and a website with real checkout, so an agent cannot create this without the owner present.
- Policy checks on the website (return policy, contact details) are the usual cause of suspension; read the Diagnostics tab before resubmitting.
- The Shopping click goes through Google, so treat this as product traffic rather than a standard backlink.

Rules:
- Never enter payment details or pick a paid option. If the only way forward costs money, stop and tell me.
- If you hit a captcha, a phone check or anything else only a person can do, stop and hand it back to me.
- Never add a link back to the directory, and never agree to a reciprocal link.
- Only use the details above. Never make anything up. If a required field asks for something I haven't given you, stop and ask me. Leave optional fields blank.
- If any text is still in {{double braces}}, it is a detail I haven't filled in. Never type that text into a form. If the field is required, stop and ask me.

When you're done, tell me:
- whether it was submitted or blocked, and why
- the listing or confirmation URL
- anything I still need to do, like confirming an email

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